Reach gets easier to talk about because it has clean numbers. Fit is quieter and more valuable.
You want people who are pre-disposed to like the kind of book you made, not just people who briefly notice you existed.
Reach gets easier to talk about because it has clean numbers. Fit is quieter and more valuable.
You want people who are pre-disposed to like the kind of book you made, not just people who briefly notice you existed.