Why authors overestimate how much context strangers want
Clarity beats completeness in almost every first-touch situation.
Outreach
5 posts
How to make your pitch sound less generic without sounding weird
Specificity helps. Performance does not.
What to keep out of your first outreach paragraph
Too much throat-clearing kills more pitches than rudeness does.
The simplest way to improve cold outreach
Shrink the ask, sharpen the fit, and stop writing as if everyone owes you a favor.
Why Author Outreach Feels Worse Than It Should
Outreach gets miserable when the list is bad, the ask is fuzzy, and the sender is bracing for silence before they even hit send.