The promotion question I wish authors asked first
Not âhow do I get attention?â but âwhat exactly should attention help me do?â
Marketing
13 posts
Why âmore contentâ is often the wrong fix
Content can help, but itâs a terrible substitute for a sharper core message.
A useful test for whether your offer is legible
If a smart stranger needs a long explanation, the offer still needs sanding.
The best reason to simplify a launch
Itâs not aesthetic purity. Itâs better execution under normal human constraints.
Stop calling every delay a momentum problem
Sometimes the issue isnât speed. Itâs unresolved decisions upstream.
A practical rule for deciding whether to pay for promotion
If you canât name the exact job the spend is supposed to do, wait.
The difference between expensive and high-leverage
Price and impact are not the same category, and authors mix them up constantly.
A launch checklist should be shorter than you think
The more bloated the list gets, the less likely any high-value step gets done well.
Why âbrand buildingâ becomes an excuse for bad sequencing
Brand matters. It just gets used as cover for avoiding sharper decisions.
What authors confuse with momentum
A lot of launch energy is really just motion without carry.
The problem with buying visibility before fixing your positioning
Visibility amplifies clarity or confusion. It doesnât magically choose one for you.
Why most author marketing plans collapse in week 2
A launch plan can look busy on paper and still have no usable spine once real life shows up.
Before You Spend on Promo, Fix These 3 Things
Most promo money gets wasted before the promo even starts. These are the 3 weak points that usually do the damage.